Most physicians appear self-assured. Yet even doctors have self-doubts. But who wants an insecure physician? A confident doctor inspires confidence in patients. So how do physicians cope with their hidden insecurities? I actually had no idea that doctors lacked self-confidence until twelve years ago when I began teaching physician business strategies to succeed in independent practice. When I ask physicians what they need most, self-confidence always ranks near the top. One doc told me, “I want my confidence back. Right now I don’t know what to think. I feel like I’ve been second guessed at every turn by administrators, ‘evidence-based medicine,’ peer reviews, and patients. I’m beaten down.” Physicians are highly intelligent. We enter med school as high achievers, top of our class—even valedictorians. We’ve got confidence. So where did it go? Read blog & comment . . .